(Press the play button above to see how the site works).
We convinced P&G to partner with EA Sports to provide bonus Madden football video game content when you purchased certain P&G products at Walmart.
This microsite promoted the offer.

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This was the main section of the Old Spice brand page on Walmart.com.

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Stay-at-home moms don’t watch soap operas anymore; they play games online.
So we developed this game for Cascade detergent. It lived on the brand page on walmart.com.

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Another brand page for Prilosec.

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This is a microsite for Pantene and was centered around a research finding: a majority of Walmart shoppers preferred Pantene shampoo to salon brands.
We partnered with Stacy London to give us a celebrity angle and produced several styling videos to show shoppers how to get specific hair styles using Pantene products.

(Press the play button above to see how the site works).
Through research, we learned that while college-aged women don’t want strangers to know when their monthly period is coming, they actually talk about with their friends all the time.
We also learned that they are not brand loyal when it comes to tampons and pads and will jump ship to another brand if given an incentive.
So, we included a free movie ticket with every purchase and then made it easy for her to schedule a girls night out movie night with her friends on Facebook.

(Press the play button above to see how the site works).
This is a digital test we did with P&G. Conceptually, it married traditional media (magazine) with digital media (Facebook).
But we also designed it to take a lighter hand in branding. Rather than plaster Tampax and Cover Girl logos all over the place,
we convinced the client to first provide the viewer with something of value, then let them know afterwards who it had come from.

(Press the play button above to see how the site works).
This Crest Whitestrips brand page on walmart.com is designed to connect teeth whitening with fashion.
We wanted to find a more emotional connection between the very clinical Crest and how shoppers think about whitening.
We created this interactive app that enabled the viewer to “try on” outfits, reminding them to whiten their teeth to obtain the ultimate fashion look.