This is a two-minute video that showcases my team’s success on the Tampax/Always account. Sales were down at Walmart, and based on some researching findings we’d uncovered, we proposed a radically different way to position feminine care products to Walmart shoppers.

Pringles wanted to sponsor a huge event at Walmart (that’s literally what the creative brief said). So, we created the world’s biggest Pringles display at Walmart. And we sold a whole bunch of Pringles.

Yes, I worked on a lot of Tampax stuff. Here’s another one. This minute-and-a-half video showcases our first big win with this client that led to a significant increase in sales for the brand.

This is a two-minute video that showcases my team’s success on the Pantene shampoo account. We’d learned that shoppers who used Pantene thought it performed better than salon brands. So, we created a campaign that would create intrigue and surprise, featuring Stacy London and “mystery” shampoo that was better than salon brands.

Case Studies

These are case studies on which I served as the Group Creative Director, Creative Director, or Copywriter